Technology and digitisation have opened new possibilities to help business improve their processes, how to position themselves in the market and how to communicate with their customers.
Digital business transformation can be a slow process that must accomplish productivity optimisation. Before initiating a digitisation process, it is essential to establish your objectives, what your competitors are doing and how digitisation can improve your relationship with consumers. When used intelligently, the digitalisation of business can also lead to a significant significant increase in productivity and can reduce some costs.
Improved customer experience
Business digitisation helps to provide a better customer experience and improves communication with customers. Digitisation generates a closer bond with clients and prospective customers and creates added value for them. It also allows the use of new sales’ channels, such as e-commerce or social media networks. Just developing a website, allows your company to be in the market 24 hours a day, 7 days a week.
Also, more data and better data provided through business digitisation will help you to answer the needs of your customers even better. Solid data analysis will give you priceless insights into their behaviour on your website and their preferences, and thus, help you to improve it. Are people dropping off at the last stage of their journey and abandoning their shopping carts? Do visitors just seem to ignore your contact form? What could possibly be causing that? Properly processed big data will give you answers to these and other questions so that you can improve the UX of your web or mobile platform, even your customer service in general.
Digitisation allows business to be more efficient. It allows you to better evaluate all production processes, analyse intensely each step and identify problems, incongruities and challenges accurately. The digitisation of documents and the disappearance of space and time barriers derived into an optimisation of resources and the streamlining of the production and commercialisation processes. According to the study published by Fujitsu ‘Walking the digital tightrope’, the companies that have embraced digitisation have improved their efficiency by 39%.
More Data (and better data)
We’ve already noted how more data can help improve customer service but they say data is the new gold, and just like gold — it has to be properly processed to gain value and bring profit. Implementing big data solutions is exactly that: analysing and segmenting large volumes of data. By unleashing the potential of the data that you gather, you’re setting yourself in the position to make educated, data-driven business decisions. These insights will, for instance, allow you to adjust your offer and customer service to your target audience’s expectations.
New Products and Services and New market possibilities
Before the rise of technologies, distances were an obstacle for business internalisation; now all you need is a good digital communication strategy and have the right logistics to reach new markets through business digitalisation.
Additionally, the insights gathered from data analysis can be turned into into additions or improvements to your portfolio of products and services.
Reduce operating costs
Business digitisation reduces operating costs up to 20% and improves efficiency. It also enables efficient cost management that implies a more effective control of production and sale processes. Digitisation also allows companies to create new business models and revenue sources.
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